NEUROMONACO brings you the latest discoveries in Applied Psychology to boost your marketing:
STRATEGIC ADVICE
IDENTIFY the triggers of behavior to activate in order to provoke the desired reactions
Diagnostics
In-depth analyses of the psychological determinants related to a problem to find the most effective answers, which are not always the most obvious.
Psychological Segmentation
Precise detection of the market segments most likely to be influenced by your marketing messages.
REAL-TIME SUPPORT
ACTIVATE triggers to influence the decision-making process
Marketing
Personalized support to optimize your marketing strategies.
Communication
Assistance with designing marketing messages.
Management
Support for optimizing the management of your teams and processes.
PRACTICAL TRAINING
MASTER the information to act effectively
Mixed Days
To directly address your needs: 1 morning of training on the agreed-upon theme, and 1 afternoon of application.
From A to Z
In a daily format or in a short format (2 hours), the training sessions that will allow you to acquire the reflexes necessary for implementing psychomarketing tools.
Publications
NEUROMONACO interventions are based on a permanent scientific monitoring, and put into practice the latest findings in Psychometrics (IQ) and Evolutionary Psychology (Evopsy).
ARCHIVES
Neuromonaco Letters of Psychomarketing
Archives of the 135 Neuromonaco Letters
From Priming to the Buy Button, from Psychological Segmentation to Behavioral Triggers, 450+ quick explanations of key concepts in psychomarketing and neuromarketing.
BOOK
Why Rich Men's Wives Are Beautiful
Gouillou, P.(2014) Pourquoi les femmes riches sont belles - Programmation génétique et compétition sexuelle (3rd ed., p. 256, Preface: Zayan, R.). De Boeck. ISBN: 978-2-8011-1739-2
The first French popular science book on Evolutionary Psychology, which is now the overarching framework for research and whose findings offer tools for explaining, and influencing, decisions.
BOOK
IQ
From Causes to Consequences
Gouillou, P. (2024). IQ: From Causes to Consequences: From Genetics to Cognitive Capitalism (English Edition). Ed. Gouillou.com. ISBN: 978-2959398520 (Ebook) 978-2959398537 (Print)
Everything you need to know about the most influential factor in our psychology, and the best predictor of many individual and collective behaviors, which should be taken into account in *all* marketing strategies.
